FUNDRAISE ADVISORY
Raise In Less Time, With Better Terms
We help founders and fund managers inspire investment and architect cap tables built for their business.
Fundraising is both essential and idiosyncratic. To do it best, you need real-time sector data, information on active firms, and relationships. Then: clear materials, a powerful story, and a tight process. Get the right capital, at the right terms, from the right people, so you can get back to building.
Sierra Peterson
"Your work has significantly accelerated our fundraise. People love the Voyager deck and it gives us a sense of momentum going into pitches knowing that your beautiful, compelling work has formed the first impression of Voyager."
Nate Loewentheil
Hiring Godling was one of the best decisions I’ve made since founding Commonweal Ventures. Daniel and Eric are smart, creative, fun, and insightful. They genuinely care about the success of their clients and push for the best outcomes, even if that means challenging assumptions. I would hire them again in a heartbeat.
Adam Lawrence
"Albert and his team are shepherds for turning your story into capital. They inquire, form, guide, and challenge the way you convey your company to investors; they offer hardline tactics and produce collateral that reflects your company’s truest self."
Andrea Ippolito
“Godling goes above and beyond to listen to your needs. They are structured, organized, and keep you focused and they work incredibly collaboratively along the way!”
David Mackanic
"Working with Godling dramatically accelerated our fundraising process. They helped us craft a story that I loved telling that also resonated strongly with investors, helping close our round sooner than we thought possible."
Damien Dwin
“After a single meeting, the team reverted with a story outline that was critical in helping me communicate the necessity of an entity like Lafayette to the world. That simple outline opened many doors with critical investors.”
Ramsey Hamady
"As a fund manager raising from LPs, my BS detector is high. Godling brings real insight that makes a difference on the raise. I continue to go to them for insight on the market and fund positioning."
Adam Dawkins
“Godling is incredibly detail oriented and are easy to work with. They consistently meet deadlines and are fantastic communicators. They're the only firm I'll work with and recommend that all of my portfolio companies use them as well.”
Mike Annunziata
“The Godling team are master storytellers. They helped us get at the core of our company's narrative quickly and articulate it visually in a way that is very compelling.”
Our Process
Investor Identification & Evaluation
We work with founders to identify the investors who are best positioned, via sector mandates or LP priorities, to be valuable on the cap table. Real relationships across the venture ecosystem help founders understand the right strategic capital to help accelerate their raise and their business post close.
Market Data & Sentiment Analysis
Market dynamics are driven by an asymmetry of information. Every fundraise is subject to a specific set of market dynamics that shape market perception. We supply founders and CEOs with contextual data and market insights so that they can make the best decisions to navigate their raise.
Storytelling & Pitch Coaching
Based on your target investors and market context, we help translate a founders vision into a clear, compelling narrative for capital. In this context, we’re not writing the story, only guiding the process to sharpen the signal from the noise, peek around corners, and avoid the pitfalls that have doomed even the most talented founders.
Evaluation Options & Closing the Round
Evaluating and negotiating term sheets, navigating investor politics, to strategizing your cap table. We help close the round. to position you best not just for the current round, but for the future of your business.
Select Clients
Seed-to-Series C Startups
Venture Funds & LPs
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A Close Knit Partnership
We blend our past and current lives as investors, founders, and creative strategists to support founders in their upcoming fundraise.
Albert Dong
Albert founded Godling in 2019 as a full-service creative agency servicing the growth of early-stage startups & funds. In that time, we worked with 100+ companies to launch new brands, products, and close successful fundraises.
In 2023, we reorganized Godling to zero'd in on what we were best at: being the thought partner to founders during their fundraise.
Concurrently with Godling, he built out the platform team of First Round Capital’s Dorm Room Fund as their Managing Partner, advised the portfolio & incubations of Wavemaker Partners as their Creative-in-Residence, and built the design team of Lafayette Square as they scaled from 7 to 90 people as their Director of Brand.
Today, he serves as a Venture Partner for Also Capital and focuses his time working closely with a handful of inspiring founders to remove their fundraising roadblocks.
Daniel Beer
Daniel brings an institutional perspective to Godling, having worked with company founders and investment funds on fundraising operations for over a decade.
Prior to Godling, he led operations at impact advisory firm Centri Capital as Chief of Staff, supporting 15+ family office groups, banks, global financial institutions, foundations and endowments on investment strategy and execution in firms, funds and projects.
He started his career in technology, facilitating ~$15M in secondary transactions on behalf of LATAM family offices in late-stage technology companies, and developing early-stage investment ecosystem at MITA Ventures.
At one point, Daniel founded a climate-tech company. Today, he works often with climate-focused founders and funds, hard-tech entrepreneurs and impact-focused organizations.
Eric Poon
Eric is an experienced operator, strategist, and systems thinker. His two decades in culture, technology, and venture have given him a unique perspective as a builder and capital allocator.
Prior to Godling, he helped Apiera Capital raise $200M, scaled the online fashion marketplace Grailed from pre-seed to acquisition (acq. by GOAT group in 2022), and launched men’s footwear for Alexander Wang’s.
Eric strategically invests alongside late stage funds in non-cyclical private technology companies and is actively building an angel portfolio across consumer, crypto, and climate-tech startups.
Today, he advises a number of early stage founders and entrepreneurs on design operations and analytics, brand strategy, and creative direction.
Ready to raise?
As a company policy, we work witno more than founders at a time. If you don’t need to start your fundraise right away, please let us know in the message.