THE FUNDRAISING AGENCY
Raise In Less Time, With Better Terms
We help founders and fund managers craft stories that inspire investment. Together, we uncover your strongest fundraise positioning and bring it to life through your materials.
We do our best work with founders who understand the process of raising capital is meant to be thoughtful, intense, but short. Months spent fundraising is months wasted. Get your capital, at the right terms, from the best people and get back to building.
Sierra Peterson
"Your work has significantly accelerated our fundraise. People love the Voyager deck and it gives us a sense of momentum going into pitches knowing that your beautiful, compelling work has formed the first impression of Voyager."
Mike Annunziata
“The Godling team are master storytellers. They helped us get at the core of our company's narrative quickly and articulate it visually in a way that is very compelling.”
Adam Lawrence
"Albert and his team are shepherds for turning your story into capital. They inquire, form, guide, and challenge the way you convey your company to investors; they offer hardline tactics and produce collateral that reflects your company’s truest self."
Adam Dawkins
“Godling is incredibly detail oriented and are easy to work with. They consistently meet deadlines and are fantastic communicators. They're the only firm I'll work with on branding and design and recommend that all of my portfolio companies use them as well.”
Ramsey Hamady
"As a fund manager raising from LPs, my BS detector is high. Godling brings real insight that makes a difference on the raise. I continue to go to them for insight on the market and fund positioning."
Damien Dwin
“After a single meeting, the team reverted with a story outline that was critical in helping me communicate the necessity of an entity like Lafayette to the world. That simple outline opened many doors with critical investors.”
Chris Taktak
“Godling's work as storytellers was incredible. The hidden value though was their ability to help us think through the mechanics of the raise itself: the fundraising process, macro-environment, and investor psychology. That insight was priceless.”
Andrea Ippolito
“Godling goes above and beyond to listen to your needs and co-designs some truly beautiful content. They are structured, organized, and keep you focused. The end creative is outstanding and they work incredibly collaboratively along the way!”
David Peikon
“Albert changed the way I think about what gives a business the right to exist, and what trends unlock. He truly takes the time to listen and understand your business and is curious and thoughtful at every step of the way. He’s helped us make important decisions by connecting us with the right people along the way. Couldn’t recommend Godling enough.”
Our Process
Research
Together, we do a 360 audit of your company & fundraise progress to-date from interviews through to investor feedback. Behind closed doors, we talk with our investor relationships to understand the lay of the land from the other side of the table.
Storytelling
We start by defining your target investor groups and develop messaging that resonates deepest with them. As you begin your outreach, we talk through the feedback together to refine our approach.
Material Creation
Once we have a clear, powerful, and inspiring story, we create your fundraise materials - your deck, memos, elevator pitches, and anything else needed to bring that story to life.
Fundraise Strategy
We know fundraising is opaque. We stay with you as a partner to help you navigate the process - from handling investor politics, evaluating term sheets, to strategizing around cap table composition. Once you work with Godling, we will forever be here for you.
Select Clients
Seed-to-Series C Startups
Venture Funds & LPs
A Close Knit Partnership
We blend our past and current lives as investors, founders, and creative strategists to support founders in their upcoming fundraise.
Albert Dong
Since 2016, Albert has built his reputation defining the new role of Creative in its ability to expedite the growth of early-stage startups & funds. He has worked with 100+ companies to launch new brands, products, and close successful fundraises.
Concurrently with Godling, he built out the platform team of First Round Capital’s Dorm Room Fund as their Managing Partner, advised the portfolio & incubations of Wavemaker Partners as their Creative-in-Residence, and built the design team of Lafayette Square as they scaled from 7 to 90 people as their Director of Brand.
Today, he serves as a Venture Partner for Also Capital and focuses his time working closely with a handful of inspiring founders to remove their fundraising roadblocks.
Albert has made dozens of investments across sectors, primarily at pre-seed & seed, with a focus on consumer and climate.
Daniel Beer
Daniel brings an institutional perspective to Godling, having worked with company founders and investment funds on fundraising operations for over a decade.
Prior to Godling, he led operations at impact advisory firm Centri Capital as Chief of Staff, supporting 15+ family office groups, banks, global financial institutions, foundations and endowments on investment strategy and execution in firms, funds and projects.
He started his career in technology, facilitating ~$15M in secondary transactions on behalf of LATAM family offices in late-stage technology companies, and developing early-stage investment ecosystem at MITA Ventures.
At one point, Daniel founded a climate-tech company. Today, he works often with climate-focused founders and funds, hard-tech entrepreneurs and impact-focused organizations.
Eric Poon
Eric is an experienced operator, strategist, and systems thinker. His two decades in culture, technology, and venture have given him a unique perspective as a builder and capital allocator.
Prior to Godling, he helped Apiera Capital raise $200M, scaled the online fashion marketplace Grailed from pre-seed to acquisition (acq. by GOAT group in 2022), and launched men’s footwear for Alexander Wang’s.
Eric strategically invests alongside late stage funds in non-cyclical private technology companies and is actively building an angel portfolio across consumer, crypto, and climate-tech startups.
Today, he advises a number of early stage founders and entrepreneurs on design operations and analytics, brand strategy, and creative direction.
Ready to raise?
As a company policy, we work with no more than 6 founders a month. If you don’t need to start your fundraise right away, please let us know in the message.